watch the tic-tic.hear the watch.

good news for every timeless monster, spinning eternity and nothing as a time-pass, eyes triggering the clock hands. here is a cool, nearly new brand that appears like a old friend you ever wanted to come back:

 la mer


“la mer” is french and means “the sea” and considering the great diversity of these watches you might guess why this cute label got that name.

la mer got founded in 2001 by Martine Ilana who had the cool idea to combine leather wraps with classic watches.

Every leather wrap watch is hand assembled in the United States and made with care.

quoth the designer:

“A watch is a private piece of art. Not only does it embody the skill of the artisan who created it, but it is an expression of the owner’s style. In this day and age, with all the technology surrounding us, all we truly need on our wrist is a watch that tells time. Often less is more when it comes to a timepiece’s design and wearing a watch allows you to appreciate esthetic qualities as well as function and technical reliability.”

“I have a tactile relationship with my watches and I appreciate the elegant faces and quality leather straps. Timepieces set the rhythm of my life, but they remain above all, pieces of jewelry with which I develop a genuine connection. I wear a watch because it is an object that conveys some of my most precious values; the connection between art and technology.” – Martine Ilana


The only retailer around Luxembourg I know is Chez Maman in Paris.
Tho I’m sure there are more:D

If by chance you go to Paris, dont miss to visit that shop<3

If you’re not yet convinced that you need such a watch, here are mo.o.ore










sincerly yours,

the living-outta-time-France (:



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